Privacy Policy

At Max Breeches, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how Max Breeches ("Max Breeches", "we", "us" or "our") collects, uses, stores, shares and protects personal information when you visit maxbreeches.com, place an order, create an account, contact us, subscribe to our communications or otherwise interact with our Services.

By using our website or Services, you acknowledge that you have read and understood this Privacy Policy.

1. WHO IS RESPONSIBLE FOR YOUR INFORMATION

The entity responsible for your personal information is:

Trading Name: Max Breeches
Legal Business Name: [INSERT LEGAL BUSINESS NAME]
Registered Address: [INSERT REGISTERED BUSINESS ADDRESS]
Email: info@maxbreeches.com
Phone: [INSERT BUSINESS PHONE NUMBER]
Business Registration Number: [INSERT REGISTRATION NUMBER]
VAT / Tax Registration Number: [INSERT VAT NUMBER]

2. INFORMATION WE COLLECT

We may collect different categories of personal information depending on how you interact with us.

Information you provide directly

When you place an order, create an account, contact us, request information or otherwise interact with our Services, we may collect:

  • Full name

  • Billing address

  • Shipping address

  • Email address

  • Telephone number

  • Payment and transaction information

  • Account information

  • Order history

  • Product preferences

  • Customer-service communications

  • Reviews, feedback and other information you voluntarily provide

We only request information that is reasonably necessary for the relevant purpose.

3. PAYMENT INFORMATION

When you make a purchase through our website, payment information is processed through our payment providers.

Depending on the payment method you select, payment providers may collect and process information such as payment card details, billing information and transaction information.

Max Breeches does not generally store complete payment card numbers on its own systems.

Payment processing is handled through third-party payment providers and may be subject to their own privacy policies and terms.

4. INFORMATION COLLECTED AUTOMATICALLY

When you visit our website, certain information may be collected automatically, including:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Language preferences

  • Referring website

  • Pages visited

  • Products viewed

  • Date and time of visits

  • Website interaction information

  • Approximate geographic information

  • Technical information about your device

This information may be collected through cookies, pixels, analytics tools and similar technologies.

5. HOW WE USE YOUR INFORMATION

We may use personal information for purposes including:

  • Processing and fulfilling orders;

  • Processing payments;

  • Delivering products;

  • Providing customer support;

  • Managing customer accounts;

  • Communicating about orders;

  • Responding to enquiries;

  • Processing returns, refunds and exchanges;

  • Improving our website and Services;

  • Understanding customer preferences;

  • Personalising website experiences;

  • Detecting and preventing fraud;

  • Protecting the security of our website;

  • Managing marketing communications;

  • Measuring advertising and campaign performance;

  • Conducting analytics and research;

  • Complying with legal obligations; and

  • Protecting our legal rights and interests.

We will only use personal information for purposes that are permitted by applicable law.

6. MARKETING COMMUNICATIONS

If you choose to subscribe to our marketing communications, we may send you information about:

  • New products

  • Collections

  • Promotions

  • Discounts

  • Sales

  • Brand news

  • Equestrian-related content

  • Special offers

You can unsubscribe from marketing emails at any time by using the unsubscribe link contained in the communication or by contacting us at info@maxbreeches.com.

Unsubscribing from marketing communications will not prevent us from sending essential transactional communications, such as order confirmations, shipping updates, account notices or other service-related messages.

7. COOKIES AND SIMILAR TECHNOLOGIES

We may use cookies and similar technologies to operate, secure and improve our website.

Cookies may be used to:

  • Keep products in your shopping cart;

  • Remember preferences;

  • Maintain website functionality;

  • Understand website usage;

  • Measure website performance;

  • Personalise content;

  • Improve customer experience;

  • Analyse advertising performance; and

  • Support marketing activities.

Some cookies are necessary for the operation of the website, while others may be optional depending on your location and applicable law.

You may be able to control or disable cookies through your browser or through any cookie-management tools made available on our website.

Disabling certain cookies may affect website functionality.

8. ANALYTICS

We may use analytics and measurement technologies to understand how visitors use our website.

These technologies may provide information such as:

  • Number of visitors;

  • Pages visited;

  • Products viewed;

  • Traffic sources;

  • Device information;

  • Website interactions;

  • Conversion activity; and

  • General usage patterns.

Analytics information helps us improve our website, products, marketing and customer experience.

Where required by applicable law, we will obtain appropriate consent before using non-essential analytics technologies.

9. HOW WE SHARE INFORMATION

We may share personal information with trusted third parties where reasonably necessary to operate our business and provide the Services.

These may include:

  • Shopify and ecommerce technology providers;

  • Payment processors;

  • Shipping and courier companies;

  • Warehouse and fulfilment providers;

  • Website hosting providers;

  • IT and technology providers;

  • Analytics providers;

  • Marketing and advertising platforms;

  • Customer-service providers;

  • Fraud prevention providers;

  • Professional advisers;

  • Government authorities and law-enforcement agencies where legally required; and

  • Other service providers acting on our behalf.

We do not sell personal information to third parties in exchange for money.

Third-party service providers may process information only as necessary to provide their services to us, subject to their applicable contractual and legal obligations.

10. SHOPIFY

Our online store is powered by Shopify.

Shopify provides the ecommerce infrastructure that allows us to operate our website, process orders and provide various store-related services.

Information submitted through our website may be processed by Shopify and its service providers in accordance with applicable privacy laws and Shopify's own privacy practices.

For more information, please review Shopify's applicable privacy documentation.

11. INTERNATIONAL DATA TRANSFERS

Some of our service providers may be located in countries outside your country of residence.

As a result, personal information may be transferred to and processed in other countries.

Where required by applicable law, we will use appropriate safeguards for international transfers of personal information.

The privacy protections applicable in another country may differ from those in your country of residence.

12. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

  • Providing our Services;

  • Completing transactions;

  • Maintaining business and accounting records;

  • Resolving disputes;

  • Preventing fraud;

  • Complying with legal obligations; and

  • Enforcing our agreements.

The specific retention period may vary depending on the type of information and the purpose for which it was collected.

When personal information is no longer required, we may securely delete, anonymise or otherwise dispose of it in accordance with applicable law.

13. DATA SECURITY

We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmission or electronic storage is completely secure.

Therefore, we cannot guarantee absolute security of personal information.

You are responsible for keeping your account credentials confidential and should notify us promptly if you believe your account has been accessed without authorisation.

14. YOUR PRIVACY RIGHTS

Depending on your country or region and applicable law, you may have rights regarding your personal information, which may include the right to:

  • Access personal information we hold about you;

  • Request correction of inaccurate information;

  • Request deletion of personal information;

  • Request restriction of certain processing;

  • Object to certain processing;

  • Request portability of certain information;

  • Withdraw consent where processing is based on consent;

  • Opt out of certain marketing communications; and

  • Lodge a complaint with a relevant data protection authority.

These rights are subject to applicable legal limitations and exceptions.

To exercise an applicable privacy right, contact us using the information provided in the Contact Us section.

We may need to verify your identity before processing certain requests.

15. CHILDREN'S PRIVACY

Our Services are not intentionally directed toward children who are below the minimum age required to use online services under applicable law without appropriate parental or guardian consent.

We do not knowingly collect personal information from children in circumstances where such collection is prohibited by law.

If you believe that a child has provided personal information to us improperly, please contact us at info@maxbreeches.com.

16. THIRD-PARTY WEBSITES

Our website may contain links to third-party websites, applications, social media platforms or services.

This Privacy Policy does not apply to the privacy practices of those third parties.

We encourage you to review the privacy policies of any third-party websites or services before providing them with personal information.

Max Breeches is not responsible for the privacy practices or content of third-party websites.

17. SOCIAL MEDIA

We may operate or maintain social media profiles and may provide social-media functionality through our website.

If you interact with us through a social media platform, your information may also be processed by that platform.

Your interactions are subject to the privacy policy and terms of the relevant social media provider.

We do not control how third-party social media platforms collect or process your information.

18. FRAUD PREVENTION AND SECURITY

We may use personal information and third-party services to detect, investigate and prevent:

  • Fraudulent transactions;

  • Payment abuse;

  • Account misuse;

  • Unauthorised access;

  • Identity theft;

  • Website attacks; and

  • Other activities that may harm Max Breeches, our customers or our Services.

We may share relevant information with payment processors, fraud-prevention providers, law-enforcement agencies or other parties where reasonably necessary and legally permitted.

19. LEGAL DISCLOSURES

We may disclose personal information where reasonably necessary to:

  • Comply with applicable laws or regulations;

  • Respond to lawful requests from authorities;

  • Protect our rights or property;

  • Enforce our Terms of Service;

  • Investigate suspected fraud or illegal activity;

  • Protect the safety of our customers, employees or other persons; or

  • Defend or establish legal claims.

We will seek to limit such disclosures to information reasonably necessary for the relevant purpose.

20. BUSINESS TRANSFERS

If Max Breeches is involved in a merger, acquisition, restructuring, sale of assets, financing, bankruptcy or other business transaction, personal information may be transferred as part of that transaction where permitted by applicable law.

Any successor entity may be required to honour applicable privacy obligations relating to the information transferred.

21. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to:

  • Our business;

  • Our Services;

  • Applicable laws;

  • Technology;

  • Data-processing practices; or

  • Privacy requirements.

The latest version will be published on this page with the updated "Last Updated" date.

Where required by law, we will provide additional notice or obtain consent for material changes.

22. CONTACT US

If you have questions, concerns or requests regarding this Privacy Policy or how we process your personal information, please contact us:

Max Breeches

Email: info@maxbreeches.com

Website: maxbreeches.com

Legal Business Name: [INSERT LEGAL BUSINESS NAME]

Registered Address: [INSERT REGISTERED BUSINESS ADDRESS]

Phone: [INSERT BUSINESS PHONE NUMBER]

Business Registration Number: [INSERT REGISTRATION NUMBER]

VAT / Tax Registration Number: [INSERT VAT NUMBER]

Data Protection Contact / DPO: [INSERT IF APPLICABLE]

Last Updated: [INSERT DATE]